Since arriving at Saint Laurent last year, Slimane has tried to revamp the brand by dropping the 'Yves', upping the grunge, and continuing the brands ties with music. He has already featured Beck and Christopher Owens in campaigns and has recently brought out the new Saint laurent music campaign, which I'm Loving!
The series of portraits feature four musicians,mainly from the 90's, including Marilyn Manson and Courtney Love as part of the Saint Laurent music project.
The images,shot by creative director Hedi Slimane, are in black and white and styled by the musicians themselves. The Campaign is for Autumn/Winter 2013 and has Slimane's signature grungy style.
This is not the first time the brand has collaborated with rock, the brand dressed Mick and Bianca Jagger for their wedding in the 70's, and Slimane has clothed musicians such as David Bowie, The Libertines and The Kills.
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