Fit over thin

Over the last decade, we've seen a rise in 'thinspiration' sites on the internet, showing photos of emaciated bodies and giving dangerous tips on how to lose weight and stay thing, these sites encourage eating disorders and negative body images.

Recently there has been a rise in 'fit over thin' , encouraging exercise and healthy eating. Lots of images promoting this have been circulating the internet, and we've seen a rise in fitness social media accounts, on sites such as twitter and instagram. I think this could have perhaps been an after effect of the Olympic games in London last summer, with athletes such as Jessica Ennis being held up as role models for womens fitness. I think it's a refreshing change and definitely a more positive movement than the 'thinspiration' sites.

However, I don't think this will have an effect on fashion castings. I think models will still continue to be thin, and I feel some brands will believe a more muscular, athletic figure will not fit their brand or enhance the look of their garments. 

The Sunday Times have recently launched a new campaign urging women to choose being 'Fit not thin', with model Daisy Lowe as ambassador. Daisy Lowe is encouraging women to know the importance of being fit and healthy, and not all about being thin. The campaign also introduces a team of experts to advise and inspire women to get active. I think Daisy is the perfect ambassador for this campaign as she is a successful model who has never felt pressured by the industry to lose weight and has maintained her healthy figure, even through the size zero phase that hit in the last decade.