In October, Ralph Lauren will be holding a star studded cat walk to showcase his Autumn/Winter 13 collection, and dinner in the famous cobbled courtyard of the Ecole nationale superieure des Beaux Arts in Paris. This will mark the beginning of a two year multi-million pound pledge to restore and modernise the 365 year old school of art.
The building is in the Saint-Germain-des-Près district of the capital and is formed of a collection of building dating back to the 17th century. The several millions donated by the label will go to restoring the lecture theatre in the heart of the school as well as modernising the website of the institution. Stadium-like seating will be added to the theatre along with state of the art audio and visual equipment.
It seems he has followed Italian brand Fendi, who have pledged to restore many of Rome's historical buildings and Diego Della Valle, founder of shoe company Tod's who is due to restore Rome's architectural icon, the colosseum!
Lauren is obviously a lover of Paris ( he previously used the city for his vintage racing car exhibition and it houses his largest European store.)so this may be a big reason why he is planning the restoration, obviously it will cause a huge amount of publicity for himself and the brand and will create a good response from the public as he is restoring French history, I feel it may also be because Ralph Lauren wants to link his brand to the fashion capital and for it to be remembered forever as an iconic brand for what they have done for fashion.
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