The real style icons?

In the book Fashion Brands From Armani to Zara by Mark Tungate, he states that "men buy clothing not fashion' and believes that rather than paying attention to the catwalk, men are looking up to the male celebrity and sportsmen for style inspiration. A celebrity who men seem to see as a fashion icon is David Beckham, but now he has retired from football, who are men looking to for their style inspiration?  

Well apparently with the steady rise of street style and people creating fashion blogs, the new fashion icons are.. real men. The majority of famous men seen as style icons, are potentially being styled by other people whereas the new 'real icons' dress themselves and so they are representing their true original style. I think this is a refreshing take on style icons, I think it will encourage men to try new things and develop their own style rather than copying the new celeb style icon trend thats popular. Here's a few of the men considered real style icons, and i can definitely see why.

Justin O'Shea

Sam Lambert

Angelo Flaccavento