Kristjana S Williams for Triumph

Icelandic illustrator Kristjana S Williams has collaborated with international lingerie brand Triumph for their new campaign. The brand take on a different style in their new ads, their usual clean and clear aesthetic is replaced with busy,intricate illustrations that surround the black and white image of the model. As a fan of illustration, I really like the new campaign, particularly as it focuses on the brands heritage. In a scroll at the bottom it reads' Triumph the makers of lingerie', this corresponds with the graphic illustrations of scissors, measuring tape,needles and thread, its touches on the history of the brand, which has been running since 1886, and is a very visual way to show the craftsmanship that goes into the lingerie.