Can you beat a fashion blogger!?

 Over the last few years bloggers have really stepped up their game, with coveted wardrobes, thousands of followers and tickets to fashion week.. how would you like a day in the life of a fashion blogger!?  Well now you can be in with a chance thanks to style.co.uk. They have rounded up 5 fashion bloggers who have each given us a trend they will be wearing to London Fashion Week this September. All you need to do is sent in a photo of your individual take on the chosen trend, photos will be put into a gallery on style.co.uk, and the public will vote who wore the trend best. Anyone who wins the trend category will instantly win a pair of tickets to Vodafone London Fashion Weekend(22-25Sept) The winner of each trend category will then go head to head with the blogger who chose the trend and another vote will take place. Everyone who beats the fashion blogger will win a share of £1,000 to spend at Oxygen Boutique. So can you out style a fashion blogger!?…

These are the bloggers and their chosen trends..

1.kelly Morris from 'what-shesaid.com' -Forties

2.Kristin Knox from 'theclotheswhisperer.co.uk' -Heritage

3.Laetitia Wajnapel from 'mademoisellerobot.com' -Sixties

4.Ella Gregory from 'cocosteaparty.com' -Winter Florals

To enter, send a snap of your take on any of those trends to beatthefashionblogger@stylist.co.uk stating which trend you've chosen in the subject line. or tweet your snap to @StylistMagazine using the hashtag #beatthefashionbloggers.. You can enter as many categories as you wish and send any number of photos in..Good Luck!!

All eyes on Pre-Fall?

Chanel Pre-Fall 13/14

More and more designers are showing pre fall collections, with Browns reportedly spending a whopping 70% of its budget on pre fall.  "Pre" collections are bridging the gap between the high profile collections of Spring/Summer and Autumn/Winter.

These collections are usually more wearable and give a feel of whats to come next from the designer. It's to stimulate interest and draw in customers. I think the smart money is in the Pre fall collections as brands such as Browns can buy into these trends early on and make more money before they sell out.
Laura Larbalestier, Buying Director at Browns has said pre fall is the time she likes to buy lots of dresses. I think the reason brands spend so much of their budget on pre fall is to snap up trends before the season explodes. Brand strategist, Anita Borzyszkowska believes Pre-collections have become really significant as customers have become use to continuously having their interest stimulated, and 'pre' is all about feeding that interest. Inter-seasonal collections are gaining more and more interest and i think consumers love them as people get impatient, and fashion is now moving faster and feeding the fashion frontrunners at a faster pace. Without the pre-collections, brands sales would decrease as there is more interest and coverage during the S/S A/W seasons which makes them money. The pre-collections create a buzz and with people becoming more aware of them its making the stores more money. As Michael Kors told Vogue .."It's the season you sell most clothes." 

A pre fall collection that really caught my eye was the Chanel pre-fall 13/14, a modern collection with scottish elements and an elizabethan royalty feel thrown into the mix. The collection featured lots of tartan,tweed and flashes of bright colour, draping woollen scarves, ruffled necks, quaint embroidery detailing, puffed sleeves and sporran-esque bags to complete the look!